The IoT, or the connectivity of physical devices that communicate with similar devices, allows businesses to collect specific data key to business processes, including tracking how customers use products and equipment. Laetitia Gazel Anthoine, founder and CEO of  Connecthings sees this trend expanding even more in the coming year. “The Internet of Things makes a link between the real world and the digital world, and that can really help a small business owner create new operations for added revenue”.

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